The term Swag refers to any logo'd products that are given away by companies in an effort to keep their brand top of mind. These promotional items are used in advertising and promotional programs as communication vehicles, goodwill reminders, signs, gifts and incentives.

From pens and notepads to t-shirts, jackets and hats, to luggage, watches, backpacks and golf balls, you can logo just about anything imaginable and studies show that Swag works!

Other names for Swag: knickknacks, ad specialty items, promotional products.